Social media agencies (SMs) are typically hybrid companies whose capabilities and strengths range from social media strategy to online public relations.
Often, social media marketing interconnects with research, media planning, customer service, and business development. With all these interdepartmental functions, SM has clearly become an essential component of marketing and communications for a modern enterprise. If you are looking for social media experts in Melbourne, then you can visit http://livelongsocial.com.au/.
Like traditional agency models, a social media agency will work with clients on a lump sum, hourly, or project-based fee.
And just like when you hire another agency, you need to have a clear vision of what you will need to do. So I thought I'd write some thoughts to help you determine what should be outsourced to a social media agency versus your traditional coordinating agency.
Strategy – This is something that should definitely reside with a social media agency. There are too many tools, tactics and new technologies available to keep a traditional agency at the forefront of technology.
Traditional agencies are very good at guiding the brand, audience segmentation, etc., but when it comes to SM, traditional agencies tend to fall. It's not always their fault either, and it's usually simply because they have a lot of customer projects to do, so they tend to be a little behind in terms of research and development.
Now, some agencies are excellent in this area, but not all. So be sure to ask your traditional agency-specific questions about skills and especially resources. In my experience, traditional agencies do not have a large staff dedicated to MS. In fact, they often end up hiring a freelancer or social media agency.